Task
Explain the role of marketing and how it interrelates with other functional units of an organisation
A
Definitions and the marketing concept:
B
The role of marketing:
The structure and operations of marketing departments. | B.1 |
Overview of marketing processes that include analysis, strategic planning and | B.2 |
The marketing mix. | B.3 |
The different roles of marketing within both a B2C and B2B context. | B.4|
C
The interrelationships of functional units:
Marketing as a business function. | C.1 |
The different roles of business units and the interrelationships between these functional units and marketing. | C.2 |
Power-point Resources:
Learning objective 1
Assignment 1: Due date: October 2026
